Friday 24 October 2014

Concept Development Week 04 - Logo

I took the last design back to my tutor to receive more feedback. The feedback I received was that it was difficult to read at a distance. The solution for this was to align both words, and thicken the blue outline. I was also told to match the bottom of the mountain to the blue outline underneath.

Here is the redone logo:


I believe the new design is easier to read. Although I personally believe the unaligned words worked well, but looking at the screen from a distance can understand why it needed changing, it also had the sense of being a outdoor related company. I believe the alignment removes that sense.

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